Our Ingredients

At NOAH, we are dedicated to using only the highest quality ingredients.

Our sourcing is guided by Dr. Kwon, the founder’s father and a third-generation Eastern doctor. Through his trusted connections, we work with suppliers who source herbs for Eastern doctors across the United States.

Each ingredient is rooted in Traditional Chinese Medicine and Eastern herbal traditions, using botanicals that have long been valued for their restorative properties. They are imported from East Asia, including Korea, China, and Japan, where many of these roots, fruits, and flowers have been used for generations.

One of the clearest ways to recognize quality is to see each ingredient in its whole form — clean, intact, and as close to nature as possible. This is how we celebrate the beauty of herbal medicine.